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Book-Lover Dating App Bookmark Reaches 15,000 Downloads

In Februrary 2024, the founders of India’s largest silent reading community – Cubbon Reads – introduced the Bookmark dating app. Aimed at appealing to readers and matching up users based on their literary interests, the platform has quickly gained a sizable user base thanks to its simple premise and unique level of added flair in how it functions.

User profiles are modeled after books, featuring sections such as a biography, preface, and bibliography of favorite reads. Display pictures remain hidden until two users exchange ten messages, encouraging deeper connections rooted in shared interests. The app also includes a “book buddy” mode, catering to those seeking friendships rather than romantic relationships.

Co-founder Harsh Snehanshu explained the rationale behind Bookmark, noting how books naturally spark conversations and create meaningful connections, as seen through the success of Cubbon Reads. “Profiles are structured like a book,” he said, adding that the app fosters authenticity by placing literary preferences at the forefront.

Co-founder Shruti Sah emphasized the need for a shift in online dating dynamics. “We deserve better than swiping on glossy profile pictures,” she remarked, highlighting Bookmark’s focus on interests and compatibility over superficial traits.

Since its launch, Bookmark has achieved significant growth. The app boasts over 15,000 downloads globally, 5,000 monthly active users, and more than 50,000 matches. Its audience primarily includes young professionals, with a men-to-women ratio of 72:28, comparable to other platforms but with a stronger emphasis on meaningful interactions.

With plans for expansion and a heavy focus on retaining its book-lover core audience, Bookmark is already a promising success story in the world of niche and hobby-focused dating platforms – one that is likely to see even more success as it develops further.

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