Coffee Meets Bagel CMO Delbert Ty Steps Down

Delbert Ty has officially exited his role as Chief Marketing Officer at the dating and social networking app Coffee Meets Bagel (CMB), marking the end of a tenure during which he oversaw significant growth and transformation at the dating app. The company has not yet announced a successor.

Ty joined CMB at a pivotal time, helping to scale its marketing operations globally and implement key organizational changes, including a four-day work week. Under his leadership, CMB reported over 50% growth, which Ty described as “sustainable and efficient.”

During his time at CMB, Ty focused heavily on user-generated content, shifting the brand’s creative direction to reduce marketing costs while boosting performance. He also rebuilt the company’s marketing technology stack independently, using automation tools such as Supermetrics to streamline data processes without needing engineering support.

Ty previously held marketing roles at Circles.Life, Duracell, and Procter & Gamble. He explained that his decision to leave coincided with CMB’s changing strategic direction. Now operating as a fractional CMO, Ty is already advising multiple companies, including an eCommerce platform scaling creator content, an AI marketing startup, and a direct-to-consumer brand planning an ambitious market entry.

While it’s not clear what this changing strategic direction will actually mean for the platform, his statement implies that Coffee Meets Bagel has a new focus as a dating platform. What the platform will actually do within the next few years remains to be seen.