Consumers Lost $2.1 Billion to Social Media Scams in 2025

Americans lost a record $2.1 billion to scams that originated on social media platforms in 2025, according to a new report released by the U.S. Federal Trade Commission (FTC). The figure represents an eightfold increase in losses compared to previous years, making social media the leading channel for scams in terms of financial damage.

The FTC noted that nearly 30% of people who reported losing money to scams said the fraud began on social media. Facebook was by far the most common platform where scams started, with significantly higher reported losses than any other social media app. WhatsApp and Instagram followed in second and third place, respectively. Losses reported on Facebook alone exceeded those from text messaging or email scams.

Shopping scams were the most frequently reported type of social media fraud. Over 40% of victims said they lost money after responding to ads for products such as clothing, cosmetics, car parts, or even puppies. Many of these ads directed users to unfamiliar websites or fake storefronts mimicking legitimate brands with unusually large discounts.

Investment scams also caused substantial damage, resulting in $1.1 billion in losses. These often began with ads or posts promising investment education, or through fake advisers and WhatsApp groups filled with fabricated testimonials.

Romance scams remained a serious concern as well. Nearly 60% of people who lost money to romance scams in 2025 reported that the fraud started on social media. Scammers typically build trust by tailoring messages to a victim’s profile before inventing emergencies that require financial help or steering victims toward fake investment platforms.

The FTC highlighted that social media scams have become more sophisticated and widespread. To reduce risk, the agency recommends limiting the visibility of personal posts, avoiding investment advice from people met online, and thoroughly researching products and companies before making purchases. Users are also advised to search a company’s name along with terms like “scam” or “complaint” when evaluating offers.