Feeld Reputation Leads to Huge Vanilla User Growth
Feeld, known for catering to those exploring diverse sexualities and relationships, is experiencing a surge in new users, but not everyone is pleased. Launched in 2014 as a safe space for non-traditional relationship dynamics like throuples and BDSM, the app has gained significant popularity as a dating platform in general, especially in the last three years.
However, long-time Feeld users are expressing concerns that the app is becoming too “vanilla”. As more straight men seeking casual relationships join, some feel the platform is straying from its original mission of fostering sexual self-expression and inclusivity, especially given the still-widespread misconceptions about things like polyamory and bisexuality that lead to assumed “easy matches”.
According to existing users, a large portion of new arrivals are the archetypical “baseline” online match – straight white men who only want vanilla sex. A large part of this may stem from how kink can mean different things to different people, and that topics like ethical non-monogamy and kink-related consent require some level of foreknowledge.
While Feeld’s new user surge may not be to every user’s taste, it’s undeniable that the site is doing something right. The platform’s rapid growth likely comes from how it’s a user-focused site first and foremost, aimed at open discussion of kinks and interests without being specifically tied to just one niche – a powerful thing in an era where conventional dating platforms have been losing some of their appeal.

