Matrimony.com CEO: Trust and Brand Building are Central
Building a trusted brand remains a key differentiator in the online matchmaking market, according to Murugavel Janakiraman, founder, chairman, managing director and CEO of Matrimony.com.
Speaking at the Pitch CMO Summit, Janakiraman said companies should balance performance marketing with longer-term brand building, arguing that strong brands are important for differentiation, pricing power and sustained customer relationships.
He pointed to Matrimony.com’s own marketing mix as an example, saying around 80% of the company’s traffic is organic. The business began as a community site in 1997 before Bharat Matrimony was formally launched in 2000.
