Gen Z Shifts Away from Dating App Giants In Favour of Startups

The dating industry is undergoing a significant transformation as younger generations, particularly Gen Z, are stepping back from dating apps in favor of real-world connections. A growing sense of dissatisfaction with the traditional formulas of most dating platforms have driven many users to seek out new ways to meet people – with some choosing real-life dating options while others aim towards new startups that approach dating differently.

Recent studies highlight a notable decline in active users on major dating apps, signaling a shift in preferences. Ofcom’s report on UK dating app usage found that platforms like Tinder and Bumble lost hundreds of thousands of users in the past year – and while this is only a drop in the bucket compared to the 50-75 million users of most large dating platforms, it’s still a noticable response. This trend coincides with rising online discussions where users openly express their frustrations with app fatigue, ghosting, and superficial connections.

Experts suggest this shift is driven by Gen Z’s desire for authenticity and meaningful interactions. Many younger singles are now opting for face-to-face experiences or joining platforms focused on fostering real-life connections. New social startups, matchmaking apps, and in-person dating events have gained traction, offering alternatives to the swipe-and-match routine.

Dating industry leaders are adapting to these preferences by embracing a hybrid approach: apps are experimenting with features like curated daily matches, AI-assisted matchmaking, and events designed to bring singles together offline. Typical user preferences are changing drastically, and adapting to match them will be a vital part of keeping audiences satisfied.