Gen Z Shifts from Dating Apps to Hobby Groups

Gen Z is increasingly moving away from traditional dating apps in favor of hobby-based social activities where connections form through shared interests rather than profiles and swipes. Burnout, repetitive interactions, and difficulty forming genuine chemistry have driven this change.

A 2025 Forbes Health survey found that 78-79% of Gen Z users report dating app burnout, citing lack of meaningful connections, ghosting, and performative profiles as major issues. Many young adults now prefer environments with built-in conversation starters and lower pressure.

A 2025 Talker Research survey of 2,000 Americans commissioned by ThriftBooks revealed that 23% of book club members had met someone they were romantically interested in through their group. Notably, 47% of Gen Z respondents said they would rather meet a romantic partner at a book club than on a dating app.

Run clubs have seen particularly rapid growth. Research from LADbible Group indicates that around 72% of Gen Z participants join run clubs specifically to meet new people, with many viewing them as a direct alternative to dating apps. Strava reported a significant surge in club participation, with running clubs growing roughly 3.5 times in 2025. One in five Gen Z athletes say they have gone on a date with someone met at a running club.

This shift extends beyond running and reading. Platforms like Meetup, Strava, Ravelry (for knitting), and various sports and interest-based apps are seeing increased use as social and romantic venues. The appeal lies in organic interactions: participants assess compatibility through real-life activities rather than curated photos and bios.

Dating apps are responding with more event-hosting features and interest-based matching, but the broader trend reflects growing fatigue with swipe culture. While apps still dominate initial introductions for many, Gen Z’s move toward in-person hobby communities signals a desire for more authentic ways to build relationships.