Gleeden Study Finds Many Users Seek Friends, Not Affairs

New privately-released press insights from Gleeden, one of the world’s largest extramarital dating platforms, are challenging traditional ideas of fidelity. The platform, which caters primarily to women, has released data suggesting that many of its users aren’t necessarily seeking affairs for affairs’ sake – but rather, emotional connection.

According to Gleeden, a significant number of users engage in private, non-sexual conversations in search of empathy, affirmation, or simply someone to listen. “More than 66% of Indian women on Gleeden claim to have joined the app for emotional companionship and not to have an affair,” said Sybil Shiddell, Relationship Manager at Gleeden India. She emphasized that these interactions often emerge from a desire to be seen and heard, not from a drive for physical intimacy.

The data gathered by the platform only reinforces this – nearly 78% of users engage in regular chats that are emotional rather than sexual in nature, while 63% maintain ongoing, non-romantic conversations. Gleeden interprets these interactions as responses to emotional neglect or a lack of recognition within existing relationships.

Rather than framing this behavior as infidelity, the company argues that some users may simply be using Gleeden as a way to set boundaries and preserve their own emotions. While Gleeden is meant for affairs first and foremost, that doesn’t preclude the app from being used entirely as a way to build social connections in a non-judgemental space.