LinkedIn Partners with Amazon Ads to Expand CTV Advertising

LinkedIn has formed a partnership with Amazon Ads that will allow advertisers to purchase Connected TV (CTV) ads through Amazon’s Demand-Side Platform (DSP). The collaboration, announced on May 7, 2026, enables marketers to use LinkedIn’s professional audience data to target ads on connected television.

Through Amazon DSP, advertisers can now apply LinkedIn targeting parameters such as job title, industry, company size, and seniority level to their CTV campaigns. This integration adds professional audience capabilities to full-funnel campaigns that already run across streaming TV, display, online video, and audio.

LinkedIn’s CTV ads previously allowed campaigns to extend beyond the platform onto large-screen devices through partners including Paramount, Roku, and Samsung Ads. The new integration with Amazon DSP gives advertisers more flexibility in planning, buying, and measuring these campaigns using LinkedIn’s data.

LinkedIn has cited internal research showing its CTV ads reach B2B audiences 2.2 times more effectively than other CTV platforms and 4.3 times more effectively than linear TV. The company says a large portion of B2B decision-makers are reachable through CTV content.

Amazon DSP users will now have access to previously unavailable LinkedIn targeting options for CTV placements. This development could make LinkedIn’s professional audience data more accessible to a wider range of advertisers who already use Amazon’s advertising tools.