PODCAST: Emma Sayle of Killing Kittens on Scaling Niche Dating Into a Global Lifestyle Brand

In this episode of the GDI Podcast, host Mark Brooks sits down with Emma Sayle, the powerhouse founder & CEO behind Killing Kittens and WAX, to unpack how a rebellious idea from a frustrated 26-year-old became a global movement empowering women, redefining intimacy, and reshaping the future of sex-positive communities.

Emma shares the unfiltered founding story of Killing Kittens, how its unapologetic ethos grew into worldwide events, a thriving digital ecosystem, KK Cruises & Retreats, and now the fast-growing WAX platform—home to verified members, community-driven groups, workshops, dating, and even built-in sexual health features.

She also reveals:
 The wild origin behind the “Killing Kittens” name
 Why WAX became the brand members named themselves
 How KK built safety tech like SafeDate
 The strategy powering WAX’s rapid growth in the UK & US
 A bold future vision—from ad-tech to global expansion to even a KK Hotel