Tinder announces new video spots campaign inspired by successful app couple’s first messages

Tinder has unveiled a series of new video spots influenced by real life conversations from the app as part of their global campaign. 

The prominent dating app released the new “It Starts With a Swipe” adverts this week across digital and streaming platforms. 

The clips show singles meeting in classic rom-com scenarios and dialogue inspired by initial messages from successful couples who met on the app. 

Stars Lana Condor and Evan Mock are also featured in one of the video spots. Candor, 27, is known for her role in To All The Boys I’ve Loved Before while Mock, 27, is recognised for his part in the Gossip Girl remake series. 

Stephanie Danzi, SVP of Marketing at Tinder, said: “Daters today are nostalgic for the meet-cutes they’ve seen in old rom-coms. But the reality is that the rom-com meet-cute is the exception, not the rule. Tinder is where modern-day meet-cutes happen — just ask the millions of couples who have met on Tinder.

“A new relationship starts every three seconds, thanks to Tinder. This campaign celebrates those millions of relationships, and we were honored to build creative inspired by real first messages from real Tinder couples.”

The campaign will roll out across APAC markets such as Thailand, Vietnam and Korea over the summer.

Alongside the new campaign, Tinder will also bring back its popular Single Summer Series for a second year in a row, in New York, Los Angeles, Miami, Austin, and Nashville.