Tinder Reveals Influence of Politics on UK Daters Ahead of General Election
New research released by Tinder UK has revealed that a third of young UK singles believe it is important that the person they are dating is registered to vote.
The data comes as the dating app partners with NGO ‘My Life My Say’ to launch an in-app campaign providing young singles with political information ahead of the General Election later this summer.
Supporting My Life My Say’s ‘Give an X’ campaign encouraging young people to get involved and stay informed ahead of the UK election, a new in-app ‘Swipe Card’ has gone live in the Tinder app today, directing users to digestible, impartial guidance aimed at helping them make an informed decision in the General Election.
The launch is supported with new data from Tinder revealing the importance of politics to young singles in the UK when it comes to dating and relationships. According to the research, one in five (21%) of those surveyed said they have ended a relationship, or would do so, if their partner was not politically engaged. A third of those polled (36%) suggested they feel comfortable discussing politics on a first date, with 60% feeling strongly that the person they are dating should respect their political opinions. The figure rises to 65% for young women.
Interestingly, a quarter (26%) of those surveyed admitted the person they were dating could influence their decision to vote, with men more likely to be swayed (32%).
From today, Tinder users in the UK will be redirected via the in-app ‘Swipe Card’ to My Life My Say’s Voting 101 FAQ page. Through the partnership, Tinder and My Life My Say hope to prepare young voters for “their biggest date yet” and to help them to make their voices heard in this General Election.
Laura Wilkinson-Rea, Senior Communications Director from Tinder said: “At Tinder we support and encourage our users to be their true self while looking for a Tinder match, and for today’s politically engaged young people, the research shows this includes being up front about your politics and voting intention.”
She continued: “With over half of Tinder’s users aged 18-25, by creating awareness of My Life My Say’s ‘Give an X’ campaign in app, our aim is to equip as many of our users as possible to feel empowered to make their voices heard in this General Election.”
Mete Coban, MBE and CEO of My Life My Say adds: “We are thrilled to partner with Tinder to engage young people in the democratic process in a truly innovative way. By meeting young people where they are—looking for a date—we’re able to seamlessly integrate voter registration into their everyday lives. This collaboration is an exciting step forward in ensuring that the voices of young people are heard and that they are empowered to shape their future. We are inspired by Tinder’s activation to give an X to make sure every young person is registered to vote and their voices are heard.”
