UK Considers Requiring Social Media to Prioritize Trusted News
The UK government is exploring rules that would require social media platforms to make content from public service broadcasters and other trusted news sources more prominent in users’ feeds and searches. Culture minister Lisa Nandy said the move would improve access to accurate information and help counter misinformation, especially during crises.
The proposal targets major platforms including Meta’s Facebook, Alphabet’s YouTube, and TikTok. It would boost visibility for outlets such as the BBC, ITV, and Channel 4. The plan follows the recent announcement of a ban on under-16s using most social media apps.
Ofcom data indicates social media is now a main news source for a majority of UK adults and around three-quarters of those aged 16 to 24. Separate research found that four in ten adults encountered misinformation in a single month, mostly online.
The measures are part of a broader overhaul of public service media to help traditional broadcasters compete with streaming services and shifting viewing habits. Other considerations include expanding public service status to online providers, extending free-to-air protections for major sporting events to on-demand viewing, and a potential shift to internet-based TV.
Social media companies are expected to scrutinize any rules influencing content ranking. They may argue such requirements could override user choice and disadvantage other creators. X, Meta, TikTok, and YouTube did not immediately respond to requests for comment.
