We recently ran an article on Jess Meet Ken, a new dating site where women create profiles for their favourite male friends.
It was created by Ken Deckinger, who met his wife Jess on a similar site 11 years ago, after his friend Adele built a profile for him.
Deckinger was the co-founder of HurryDate, a speed dating site which was acquired by Spark Networks in 2007.
Jess Meet Ken has a strong brand, it gives fixes for common online dating criticisms – authentication with Facebook, the men come recommended by women – and it has an authentic marketing appeal.
Although Deckinger said they launched with no marketing budget, it has been covered well in the press and they recently had their first TV appearance on Chicago’s WGN9 News.
Watch the interview here.