CMO of the Week: Tinder’s Melissa Hobley
Melissa Hobley has been chief marketing officer of dating app Tinder for two years. She sees her role as embedded with the company’s mission, which makes her a kind of “chief connections officer.”
“The mission of Tinder is to power and inspire connection for everyone,” explains Hobley. “My job is to bring that mission to life. Dating is hard and connection is hard and it doesn’t matter who you are or where you live, it’s hard. What we think about every day is how do we help connect people and help them to feel seen?”
Tinder is the No. 1 dating app in more than 130 countries, supporting millions of daters all over the world. The app counts three billion swipes a day on average.