FROM THE WEB: How To Successfully Market To Millennials

A useful new article on Marketing Land explains four key ways to engage a millennial audience by re-thinking marketing strategies to help your content get noticed.

The article says businesses and brands should integrate video into their content, as millennials are more drawn to video platforms like YouTube and Vine, as well as using live streaming, perhaps to give audiences a sneak peak into your business and help to create a sense of authenticity.

Khalid Saleh also advises brands to market on Snapchat, as well as using GIFs and memes to add humour – something Tinder recently used to great effect, its GIF feature improving match rates by 30%.

Check out the full article here.