CEO and co-founder of Lunch Actually Violet Lim recently spoke to The Middle Ground about the platform, the dating market in Singapore and how players such as Tinder and Happn have impacted on the company.
In the interview, Lim explains that competition within the dating market is a good thing, as it gives the company the chance to “evolve” and offers singles more opportunity to meet someone online.
She also speaks about user behaviour, saying that people often judge potential dates based on their online personas, rather than their offline personalities.
Lim mentions a Lunch Actually study of 700 singles, which revealed that 36% of men asked easily lost interest in the women they had met online before meeting with them in person.
Lim said: “Because of the abundance of matches, dates are now seen as commodities. Compared to the past where each and every date is seen as important and precious, singles nowadays do not value dates as much.
“They are often chatting to multiple people online at any one time and are arranging simultaneous dates with different people.
“Thus, it is easy to pick and choose, lose interest and take the matches for granted. Hence, the focus of all our services is to bring singles offline as quickly as possible.”
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