With over 1m users across the globe, LGBTQ app Her is planning on launching a premium membership later this year.
In an interview with EliteBusiness, founder & CEO Robyn Exton speaks about the journey the app has been on, from acquiring its first 1,000 users by trading free tequila shots for signups in London clubs, to moving its base to San Francisco in 2015.
With users in the US, UK, Canada, Brazil, Japan, Australia, Mexico, Thailand, Germany, South Africa and the Netherlands, the next step for Her is a premium subscription with a range of new features coming this autumn, followed by plans to continue expanding across the globe.
Read the full interview here.