FROM THE WEB: Short Form Video Is Finally Taking Off In China

A recent Technode article looks at the surge in popularity of short form video platforms in China.

Just as apps like Momo have seen a massive revenue boost thanks to its thriving live streaming business, video platforms like Miaopai and Meipai have also seen tremendous growth recently.

As Technode says: “Miaopai, a leading video clip capturing and sharing app in China, claims to have seen daily views surpass 1.7 billion, up from 510 million in late 2015.

“Daily video uploads have increased from 1 million to 1.5 million in the same period of time.

“Meipai, another major short video sharing app, recorded 141 million active users in June, with each spending an average of 32 minutes on the app daily, according to the company.

“A total of 430 million videos had been uploaded as of June since its launch in May 2014.”

And with the rise of short video, vlogging has also started to flourish, with seven of the top ten vlogging accounts hitting the web in the past two years.

However, the industry is still working out ways to monetise, with Miaopai looking at marketing options and Meipai using virtual gifts to boost revenue, like Momo.

To read Technode’s full article please click here.