HubStars – June Newsletter

May 2020 saw our revenues as a company smashing all previous records in our 15 year history. We are really excited about this growth and it is a testament to how well our team has adapted to home working in these extraordinary times. We can’t take all the the credit though.

Mainstream registrations up 40% in UK & USA in May

This has been on the back of our partner’s huge growth of the Affinity platform in the mainstream dating sector. In May 2020 we recorded a 40.1% increase in new user registrations and 74.5% growth in initial sales in the UK and USA.

Owner Michael O’Sullivan comments:

“I would like to welcome our new partners, many of you receiving your first payouts this month. Your performance and the stellar performance of our existing partners have fuelled our growth and we are exceptionally grateful you have chosen to place your trust in us. We will not let you down.”

Now is an excellent time to take advantage of the opportunities available across our mainstream dating Affinity platform in the UK and US. Speak to your account manager today for more details.

Lockdown Boost

We have noted an increase in the conversion and revenue per user in territories under lockdown due to COVID-19. More people online equals a greater available traffic volume. We can attribute an increase in registrations and subscriptions to this lockdown effect as users are craving more human interaction while having less to do.

We have seen evidence of a drop in search volumes of about 11% (but not impression share) for dating in the Australian market. This coincides with the easing of lockdown restrictions there. We expect that the more gradual approach in the UK and mixed state level nature of the measures in the USA should cushion against any sudden changes as seen in Australia. So despite the horrible situation, there is promising business growth to be had out there now.

Thinking of joining our partner base and need more information? Click here to speak to one of our team!

GDI Content Partners

Interested in becoming a GDI Content Partner? Contact Simon at

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769