Argos Use Tinder Swipe For Christmas Gift Finder



Argos have borrowed Tinder’s swiping mechanism to create an online Christmas Gift Finder.

The web app lets you set who you are buying for – inputting gender, age and what your budget is.

Argos then show you a selection of gifts, and you click to trash them, or add to your basket.

You can also use your keyboard arrow keys to quickly swipe through presents.

Once you have finished, you can either get further information on the products, or head to the Argos website and buy them straight away.


The app is available on desktop, mobile and tablet.

The head of digital trading, marketing and operations at Argos, Mark Steel, said:

“We’ve developed a rewarding mobile experience that is visually rich, thumb-friendly and intuitive to make Argos stand out from the crowd in the mobile battleground this year.”

The Gift Finder app apparently saw 300,000 visits during its soft launch, with a quarter of those coming from mobile devices.

Argos have also released a game on Facebook called Friend or Fraud, where you have to guess your Facebook friends’ gift lists from a selection.

Try out the nifty app here.

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