Booming dating app Paktor has just appointed Asia PR Werkz as its public relations firm, as the brand eyes its next stage of expansion.
The firm will run the PR for Paktor’s three brands, its flagship dating app, bespoke dating agency Gaigai and its new image consultancy firm Fleek.
APRW will work with Paktor on overall marketing, brand strategy and initiatives, public and media relations, as well as digital and social media.
Speaking about signing Asia PR Werkz, Paktor’s regional marketing director Shn Juay said: “The Paktor family of brands (Paktor, GaiGai, Fleek image) is in the business of matching singles and coaching people to create the best first impression.
“Hence it is vital for our agency to have an in-depth understanding of our businesses and industry. Asia PR Werkz is able to demonstrate that and shown to be on the same side as Paktor for developing an out-of-box approach towards integrated marketing campaigns.”
Since launching in 2013, the app’s founder Joseph Phua has grown Paktor into one of the region’s leading dating services, its 6m users making 14m matches every month, and generating 5bn swipes.
Paktor recently raised $7.5m funding from Majuven, Convergence Ventures and a re-investment from Vertex Venture Holdings, taking its total investment to $12.3m.
Phua expects the app to double its user base in 2016, to 15m.
Last year, the company also impressively secured two former Meetic expansion experts, Jose Ruano and Miguel Mangas, to spearhead its international growth.