At The Pool Shift Social Discovery Focus With Yeti


At The Pool is moving away from social discovery, with the launch of a new content-based recommendations app called Yeti.

At The Pool launched in 2011 as a social discovery tool – helping strangers meet up by engaging through common interests.

However co-founder Alex Capecelatro said that “after 3m introductions and growth into more than 100 countries, we realized social discovery doesn’t work.”

Capecelatro said that people were using it more to post content, have conversations and ask local recommendations questions, rather than to meet up with people.

The company have now changed focus, releasing Yeti, which works like a cross between Yelp and Tinder.


Yeti lets users find what is going on around them, by swiping through local discussions and chatting with others on topics they care about.

The company said: “Yeti is a place to discover what’s happening nearby, share your interests, and build cohesive communities. 

“Members in more than 120 countries and 3,500 cities use Yeti to connect with other locals, get great recommendations, and discuss what matters to them.”

It uses a Tinder-style card approach, where you swipe away unwanted discussions – and the app learns your preferences the more you use it.

Yeti uses the existing data collected through At The Pool discussions.

The app is available for download on the US iOS store and will become available for Android soon.

Visit their website here.