[dropcap]Pure is a location-based mobile app that bypasses what most dating services focus on, by fast-forwarding partners straight to sex.[/dropcap]
The app, currently awaiting approval from the App Store, doesn’t have lengthy profiles or emphasis on chats, users simply submit a request for a man or woman, stating whether they are willing to “host” or “travel”.
You are then given matches whose profile photo you can see and if both choose each other, you are put in contact.
From here if you want to see more photos “just request them. No prior chat necessary” the app’s website says.
You can also request a chat and then a place to meet up if desired by both parties.
The app has been founded by Roman Sidorenko and Alexander Kukhtenko, who hail from Russia and the Ukraine and run a start-up company called GetPure.
Their manifesto says: “Government, society, and religion have oppressed human sexuality in the past and continue to do so to this day. It’s time to make a radical change and get people back to the joy of a regular and diverse sex life.”
Within this freedom for users to engage in casual sex, Pure does contain some privacy features – conversations and photos aren’t stored on servers and are deleted within an hour.
Members must also leave mandatory and confidential feedback – to make sure users don’t use misleading photos, violate the terms and conditions, or fail to turn up to meetings.
Pure plans to issue a pass that allows a member to submit unlimited sex requests for 24-hours, with a suggested price of $9.99.
The app has gained controversy for its brazen attitude towards casual sex, but is endorsed by respected author and sociologist Carol Queen, founding director at Centre for Sex & Culture, San Francisio.
The creators of Pure believe their app merely strips away unnecessary layers contained in other apps like Tinder, saying most online dating “wastes time due to the lack of focus on sex – one person wants to find love, another wants to meet for coffee, or is just bored and wants to chat.
“You spend valuable time figuring out the possibility of meeting, sexual preferences, and logistics with each candidate.”
Pure is currently awaiting approval from the App Store, and the creators say they are prepared to make any changes necessary to get the app in the store.