Whim is a new app that wants to get singles out on a date that night.
It does away with all the searching, messaging and planning that most dating apps are based around.
Whim explains: “Any day you want to go on a date, we provide you with 3-5 algorithmically selected date possibilities. You’ll review and say yes/no to each one. At 6pm we’ll ping you and one of the people you liked, suggesting a time and place to meet up that same evening.”
The user must register their interest by 4pm, they are sent their matches at 4.30, and must pick one within an hour.
The company was created by CEO Eve Peters, who previously worked at OkCupid as a product lead, Todd Bose and Katherin Nalin.
Peters also created TechCrunch50 group dating company MIXTT.
The team plan to monetise with subscriptions and a pay-per-date option.
Whim will also partner up with date venues, such as bars and cafes, which will offer perks to users of the app.
The service is currently available in LA on mobile web, with an iOS version coming in August.
Visit their site here.