Tinder Plus Will Cost Different Amounts, Depending On Your Age



The feature, which is officially launching today, will cost $9.99 for people under 30, and $19.99 if you are over 30.

In the UK, the difference between prices is even greater – users over 28 paying £14.99, and users under paying £3.99.

Buying a subscription gives you an Undo button, the location-changing Passport feature, and unlimited and uninterrupted swiping.

Tinder justified these different price points, saying: “Lots of products offer differentiated price tiers by age, like Spotify does for students, for example.

“Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about TinderPlus, but are more budget constrained, and need a lower price to pull the trigger.

“Globally, the two most common prices for Tinder Plus are $9.99 for more developed countries and $2.99 for emerging economies.”

However, despite these reports, in the UK the App Store listing still shows six different prices under In-App Purchases, from £2.29 to £14.99 – which could just be because they haven’t updated their listing yet.

Our version is also still offering the subscription for £7.99.

Tinder founder Sean Rad also told the Evening Standard that limited swipes will be a feature of the app, but it will happen at different times for different users.

Rad previously told TechCrunch the feature was only for stopping spammers, but it now seems as if some normal users will hit the paywall, saying: “It’s based on an algorithm, and in some cases it is individual. Let’s just say that the vast majority of our audience will never hit any barrier.”

In addition to this, Tinder are planning on introducing adverts onto the service later this month – with the company currently speaking to Facebook and Twitter.

When this happens, buying a subscription to Tinder Plus will save you from seeing the ads – giving you “uninterrupted play”.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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