Match Sponsor Heart Disease Survey, Rewarding Users Who Donate to Non-Profit


Match have sponsored a survey by the American Heart Association, and are rewarding users who donate to the non-profit during September.

The survey is part of a marketing and fundraising campaign by the AHA, and looks at the effects relationships have on heart disease.

Match have promised to donate at least $300,000 to AHA over the next three years, and will match what members donate over a month long campaign.

The donation campaign will see the IAC-owned site match every $5 that users donate, and will reward their support with a $25 subscription credit.

Match users can also add an AHA badge to their profile, and connect with other users who do the same.

Tara Narula, M.D., a national spokesperson for the American Heart Association and Associate Director of the Cardiac Care Unit at Lenox Hill Hospital in New York City said: 

“Having accountability and support from loved ones is helpful in maintaining a heart healthy lifestyle.

“The majority of risk factors for heart disease and stroke are preventable, so taking care of your health and creating healthier habits with loved ones is a great way help decrease your risk.”

The survey interviewed 1,000 people, and findings include that 57% of men eat healthier 5 days a week if in a relationship, and that those in relationships tend to exercise more, and eat more fruit and vegetables.

Match are also hosting 25 Stir events in the US throughout September, including a “bachelor-style showdown” on World Heart Day in New York City.