Match Sponsor Heart Disease Survey, Rewarding Users Who Donate to Non-Profit


Match have sponsored a survey by the American Heart Association, and are rewarding users who donate to the non-profit during September.

The survey is part of a marketing and fundraising campaign by the AHA, and looks at the effects relationships have on heart disease.

Match have promised to donate at least $300,000 to AHA over the next three years, and will match what members donate over a month long campaign.

The donation campaign will see the IAC-owned site match every $5 that users donate, and will reward their support with a $25 subscription credit.

Match users can also add an AHA badge to their profile, and connect with other users who do the same.

Tara Narula, M.D., a national spokesperson for the American Heart Association and Associate Director of the Cardiac Care Unit at Lenox Hill Hospital in New York City said: 

“Having accountability and support from loved ones is helpful in maintaining a heart healthy lifestyle.

“The majority of risk factors for heart disease and stroke are preventable, so taking care of your health and creating healthier habits with loved ones is a great way help decrease your risk.”

The survey interviewed 1,000 people, and findings include that 57% of men eat healthier 5 days a week if in a relationship, and that those in relationships tend to exercise more, and eat more fruit and vegetables.

Match are also hosting 25 Stir events in the US throughout September, including a “bachelor-style showdown” on World Heart Day in New York City.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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