Tinder’s commercial game has been heavily ramped up this year, with the company creating partnerships with many different brands.
In addition to the in-app promotions – whether selling discounted music or a week on a Croation yacht – Tinder has also increased its off-app partnerships.
These include the Gillette data partnership, Expedia study and now a new advert with crisp company Lay’s.
Lay’s, who are owned by PepsiCo, recently launched the hilarious advert, which sees a man swipe right to a bag of potato chips on Tinder, and enjoy a whirlwind romance with the snack.
The two companies also engaged in a bit of #brandter on Twitter.
Check out the ad below: