Trinity Mirror Partner With White Label Dating


National and regional newspaper publisher Trinity Mirror have partnered with White Label Dating to release branded dating site Mirror Matches.

Trinity Mirror publish national newspapers including The Daily Mirror and The People, along with a host of regional titles across the UK.

Their online brand, Mirror Online, recently reached 3m daily users and 65m monthly users.

Mirror Matches, which launches today, will be promoted online and across Trinity Mirror’s print publications.

Head of Group Partnerships at Trinity Mirror, Mark O’Donnell, said:

“This is the latest stage of our strategy of partnering with the very best providers in order to offer our users an engaging, valuable and first class customer experience.”

The national publisher recently expanded into bingo and casino via a partnership with Playtech.

They join Bauer Radio, The Independent and The Evening Standard as partners of White Label Dating.

Operations Director at White Label Dating, Matthew Pitt said:

“A growing number of reputable media publishers are choosing to increase their revenue and strengthen their brand by launching online dating sites that fit seamlessly into their existing digital offerings. 

“With the help of our experienced account management team, who have a history of working with high profile media brands, Trinity Mirror are set to see soaring levels of success with the launch of Mirror Matches. We look forward to the start of a long and profitable partnership.”

Visit the site here.