White Label Dating are opening a new US office in Boston.
This new headquarters is their second office in the States, joining their west coast base in San Francisco.
The move follows their partnership with white label provider TangoWire, announced at the end of 2014.
The office, in Boston’s financial district, will house account managers and business development staff, in addition to a forthcoming customer care team and more account management, to handle their growing number of US partners.
The co-founder and COO of White Label Dating, Steve Pammenter, said of the decision: “Not only does this bring us closer to New York, where the largest opportunities for lucrative growth with media publishers exist, but it also means we’re able to offer our US partners an even higher quality service.
“Each dating market is different and the US is no exception. Our local team will deliver partners with greater insight into how to crack the US dating market, worth an est. $2 billion. Having reached significant milestones over the last month, welcoming our 40 millionth member in December 2014, 2015 is set to deliver great things for White Label Dating.”
White Label Dating are also looking to secure further media deals, to add to current partnership with San Diego City Beat, Sonoma County Gazette, and Californian radio network Redwood Empire Stereocasters.