Like many other recent dating apps, such as Antidate, Bumble and Wyldfire, Matchify gives women control over their personal matchmaking.
The female-centered app gives women the ability to start a conversation with any male user – whereas men must have a mutual “like” to initiate – and provides various safety features to block or report users.
Sai Chithra, Business Head of Matchify said: “We are aware of the growing need among young Indians for meaningful relationships, matching their interests and located near their current location. Matchify is a robust and secure platform for like-minded people and it’s on mobile. That’s what makes it interesting.”
Matchify protects the privacy of its users by only displaying their first and last initials, instead of full name, and ensures the credibility of every user with mobile-verified profiles.
A one-way video chat feature is reportedly in the works, which would allow a matched couple to communicate with nearly complete privacy.
Founded in 1997, Matrimony.com – best known for its Bharatmatrimony.com website – provides matchmaking services in over 15 different languages.
Last month, the site started its IPO process, and is eyeing a valuation of $450-500m, according to The Economic Times.