Tinder has created dating profiles for characters in the hilariously trashy upcoming E! show The Royals.
The show premieres on 15th March, and Tinder is drumming up anticipation for the show by making profiles for main character, Prince Liam, on the dating app.
If users get matched with the partying fictional Prince, played by actor William Moseley, after some regal chatter are shown exclusive clips of the forthcoming show.
E! said the partnership was unpaid, and will run during the week before Valentine’s Day.
The Royals is a new soapy-style show about the British royal family, in which Liz Hurley plays the Queen, and Joan Collins plays the Queen mother.
The show has already been described by the Sydney Morning Herald as “possibly the worst show in the history of TV”.
Watch the trailer below: