AYI Will Continue to Drive Match Subscriptions

Screen-Shot-2014-05-14-at-10.45.04

Snap Interactive have extended a partnership with Match.com that drives subscriptions to the IAC-owned site.

Snap’s Facebook-based AreYouInterested brand lets users view more singles in their area, by signing up to Match.

On AYI’s main page, where you browse users with a Yes/Skip function, there are two tabs powered by Match.

Intros gives you an invitation to “See your personalised introductions”, which if clicked takes you to Match’s site, and a page saying “It’s free to look…Register now to see who’s in your area!”

The other Match integration is with a Deals tab, that opens up registration links for Match, and another IAC-owned site, SpeedDate.

Rather embarrassingly, when I clicked the link to SpeedDate, one of the profiles advertised on the main page was Melissa ‘Midwest’ Harrington, the porn star who was the face of a billion dollar lawsuit against Match and IAC.

Screen-Shot-2014-05-14-at-10.13.05

Harrington was amongst a number of people suing Match, and other IAC sites, for the unauthorised use of their photos on the dating properties.

She was also ranked number three on the Scamalytics list of top celebrity profiles used by scammers.

Harrington was the only non “Verified” profile on the front page.

Snap Interactive’s initial partnership with Match began in December 2013, and it has now been renewed for another three months.

However, both Match CEO Sam Yagan and Snap CEO Clifford Lerner said they expected to further expand their collaboration in the future.