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Spotify Launch Ad Targeting Based On Playlists and Moods

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Spotify are launching a new ad targeting service that will let brands target users based on the playlists they listen to.

Launching on May 1st, Playlist Targeting enables organisations to utilise Spotify’s first-party data to reach their target audience.

Jeff Levick, Chief Revenue Officer of Spotify said: “Music is an integral part of life, day in and day out. Our new targeting solutions based on rich behavioral insights combined with our global footprint in 58 markets give brands unprecedented ways to reach streaming consumers.”

Brands will be able to connect with audience members from 15 chosen activities and moods – whether workout, party or romantic.

Spotify has over 1.5bn playlists, and 60m active monthly users.

This program will display valuable listener information, including demographic data like age, gender, geography and language.

It will also list what type of music is being played – such as playlist or genre – and when the user is listening, and on what device.

Spotify’s VP of North America advertising and partnerships, Brian Benedik said: “We’ve been able to aggregate this idea of launching playlists as a proxy for the activity or mood you’re in.”

From Carnival Cruise Lines to Herbal Essences, companies from many different industries are currently using Spotify to connect with audience members.

Spotify has seen a 53% YoY increase in ad revenue year over year, and a 380% YoY increase in mobile ad revenue.

There are around 45m people using the free version, and with the average cross-platform free user spending 148 minutes with Spotify per day, this could potentially be a new way for dating sites to promote their site.

For more information, go here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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