The Los Angeles Daily News is the latest media publisher to partner with White Label Dating in their stateside push.
The company publishes nine California-based titles, including the Los Angeles Daily News, the Torrance Daily Breeze and the Long Beach Press-Telegram.
White Label Dating will build them a portfolio of dating sites, under the brand Love Clicks, starting with the Love Clicks Press-Telegram and Love Clicks Daily Breeze.
The Los Angeles News Group have almost 450,000 weekly readers, and an estimated 17.7m monthly page views for their nine titles.
Paul Ingegneri, the general manager of the Daily Breeze and Press-Telegram, said:
“Whenever we’re looking at new ways to generate revenue, it’s also important to us that any brand extension channel we choose also adds value to our readers. Our readership are highly engaged and so it’s essential that any product we offer them not only fits seamlessly into our brand but also is of the highest possible quality.
“Having seen how successfully White Label Dating has worked with media publishers to extend their digital offering before, we have no doubt that this will be a long and profitable partnership.”
This follows other US partnerships with media titles like The San Diego City Beat, Californian radio network Redwood Empire Stereocasters, and white label solution TangoWire.
Steve Pammenter, COO and co-founder of White Label Dating, said the LA titles “are well placed to begin to generate high levels of revenue from their new dating extension right away, capitalizing on one of the busiest times of the year for online dating.”
An introductory subscription to Love Clicks currently costs $19.95 per month.
White Label Dating recently opened their second US office, in Boston, which will become their headquarters in America.