During one of the busiest periods for online dating, Christian Mingle will be donating 50% of new subscription revenue to a humanitarian organisation for the next month.
Half the money made from new Christian Mingle subscriptions confirmed through World Vision’s “Do Something Amazing” landing page will go to helping children in poverty around the world.
Speaking about the partnership, the CEO of Spark Networks, Michael Egan, said: “At ChristianMingle, we place a high value on partnerships dedicated to giving back to communities.
“Teaming up with World Vision aligns with our mission to strengthen the Christian community, while providing a place to build meaningful relationships based on a shared passion for giving back to those in need.”
This partnership runs from 12th January – 14th February, and is designed to help connect local Christian singles, while also informing users about the work of World Vision.
World Vision is a Christian humanitarian aid organisation founded in 1950 by American Baptist minister Robert Pierce, that works to help and give aid to millions of children that live in the world’s hardest places.
The company’s director of community engagement, Deborah Johns said: “We are grateful to ChristianMingle for its generosity and commitment to World Vision’s mission to help the world’s most vulnerable people reach their full potential.
“As a popular and trusted brand, ChristianMingle and its many subscribers have a unique opportunity to share big dreams this New Year.”
Last year, Spark Networks redesigned both its flagship brands Christian Mingle and JDate, with new logos, easy-to-use functionality and more mobile-friendly features.