German Social App Lovoo Hits 20m Users
Lovoo, the German social discovery app has hit 20m users.
The location-based dating and social app has doubled its 10m userbase in just six months – half of these users coming from outside the DACH region.
The company also revealed the app has 5m monthly active users, and around 50,000 daily users from Western Europe and South America.
Their CEO, Benjamin Bak announced the milestone on Twitter last Friday, tweeting:
It’s official, today we welcome 20.000.000 users on @lovoo. #awesome #greatteam #lovoo #excited pic.twitter.com/YCNHVieCL0
– Benjamin (@benjamin_bak) December 7, 2014
The company has 120 employees in their offices located in Berlin and Dresden.
This team has overseen a tripling of revenues for the company this year.
Below, watch Lavoo’s Head of User Growth, Lele Canfora speak about marketing the app.
He covers topics such as user growth and acquisition in a competitive market, increasing engagement and monetisation, and strengthening cross-promotion.
