German Social App Lovoo Hits 20m Users



Lovoo, the German social discovery app has hit 20m users.

The location-based dating and social app has doubled its 10m userbase in just six months – half of these users coming from outside the DACH region.

The company also revealed the app has 5m monthly active users, and around 50,000 daily users from Western Europe and South America.

Their CEO, Benjamin Bak announced the milestone on Twitter last Friday, tweeting:

The company has 120 employees in their offices located in Berlin and Dresden.

This team has overseen a tripling of revenues for the company this year.

Below, watch Lavoo’s Head of User Growth, Lele Canfora speak about marketing the app.

He covers topics such as user growth and acquisition in a competitive market, increasing engagement and monetisation, and strengthening cross-promotion.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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