Google Play is now allowing developers the chance to offer both new and existing users promotional codes for app purchases and in-app content on the Play Store.
The promo code option, which has been used by Apple for years, was first discovered in the Google Play developers console by Android Police, who also found information around the new option in the company’s help documentation.
Google Play’s Product Manager, Yoshi Tamura has since confirmed the addition, saying: “Starting today, you can now generate and distribute promo codes to current and new users on Google Play to drive engagement.
“Under the Promotions tab in the Developer Console, you can set up promo codes for your apps, games, and in-app products to distribute in your own marketing campaigns (up to 500 codes per app, per quarter).”
And once developers have made their codes, they have the ability to select start and end dates for the promotions, which can also be paused at any given time.
The addition of promotional codes to the Play Store will prove to be an extremely useful marketing tool for app makers, as they can help to promote their product further and entice new customers who would not normally purchase their app.
Google also offered their own advice, suggesting that developers can use the codes to reward loyal users, and encourage more app reviews on the Play Store.
Find out more about the promo codes here.