Match have followed eHarmony into the high-end matchmaking market, partnering with LA-based Three Day Rule.
The partnership will see Match take a cut of matchmaking fees, and in return Three Day Rule will get marketing access to Match’s userbase, and money to expand into new markets.
Three Day Rule was founded in 2010 by CEO Talia Goldstein, and offers high-end personalised matchmaking and date coaching.
They say their average customer is “an affluent, college-educated professional”, and that 80% of clients come from referrals and word-of-mouth.
Subscriptions cost $3,500 for three months, and $5,000 for six – which includes styling from a fashion expert, a photography session and additional date coaching.
Amarnath Thombre, President of Match, said: “We know there is a segment of busy professionals on Match who would love to have a high-touch service to help them find a compatible partner.
“People come to Match because of the quality and scale of our membership base, and now with Three Day Rule as a partner, we can combine the convenience of a white-glove matchmaking service with our huge community of high quality members.”
Match’s movement into the matchmaking industry follows eHarmony’s lead, who launched their own premium service, eH+, at the end of last year.
eH+ costs $5,000 per year, significantly less than Three Day Rule’s subscriptions, although it is not certain what Match’s cut of their fees will be.
Three Day Rule currently operates in LA, San Francisco, New York and Chicago, and the revenue from the Match partnership will help with their plans to expand into Dallas, Boston and Washington D.C later this year.
CEO and founder of Three Day Rule, Talia Goldstein, said: “Three Day Rule already has a strong management team and core group of matchmakers in place.
“With Match’s support, we will be able to further build out our team of matchmakers and realize our vision of becoming the most recognized, trusted, and respected matchmaking brand in the country.”
Visit Three Day Rule’s site here.