Facebook Powers Over 50% Of Social Logins

Facebook now handles over 50% of all social logins across the world, according to data from Gigya.

The consumer management suite provider analysed which social login services were used worldwide in Q1 2014.

Facebook was by far and away the market leader, facilitating 51% of all logins – to Google’s 31% – and 62% of mobile logins.

Twitter was relatively low on the list, taking just 4% of all logins, and 6% on mobile.

They also found that Yahoo is losing its share in almost every vertical and region, following their move to eliminate Facebook and Google logins from Yahoo properties.

Gigya also expect Google/Google+ mobile logins to increase, as Android devices further integrate Google authentication into native apps.

Outside of the US, Facebook were in an even stronger position, taking 80% of logins in Europe, and 79% in South America.

See Gigya’s full data in an infographic below: