Mobile Is Driving Facebook’s Impressive Growth

Mobile is the driving force behind Facebook’s growth, the social network revealed in their second quarter earnings yesterday.

Facebook now have 399m mobile-only users – around 30% of their entire 1.32bn user base.

The number of monthly mobile users hit 1.07bn, an increase of 31% from last year.

Facebook announced that their total revenue for Q2 totalled $2.9bn, a huge increase of 61% from the year before.

Ad revenue made up a massive portion of this, jumping 67% to $2.68bn.

Mobile ads account for 62% of this ad revenue, at $1.66bn.

In the earnings call, Mark Zukerberg said: “We had a good second quarter.

“Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.”

Zuckerberg also had a few words to say about their payments future, answering a question about their recent hiring of PayPal’s David Marcus.

He said that payments and Messenger would “overlap” at some point, but that the company were taking time to create the best strategy and platform, rather than rushing anything out.