France is one of the many European countries seeing a massive increase in smartphone penetration, with the use of such devices growing by 40% in just two years.
The French market currently has a smartphone penetration rate of 61.4%, and has over 76.1m mobile subscriptions.
This is according to new research by Juniper Research, DIMOCO and Price Waterhouse Cooper, who recently collaborated to analyse the mobile landscape in France, with some interesting results.
The research projected that the whole digital content market in Europe will see a 32% increase by 2018, growing from €28bn in 2015, to €37bn in 2018.
DIMOCO found that this year, carrier billing will be responsible for €2.6bn of Europe’s entire digital content market. This figure is predicted to rise to €7.2bn in 2018.
The study also found that carrier billing was one of the most popular digital payment methods in the European country.
DIMOCO President and CEO Gerald Tauchner said: “As the leading carrier billing provider we gain deep market insights which we happily share in our outstanding publications.
“France is a huge market which gives merchants a great chance to use carrier billing to boost their sales achievements.”
Today, the French mobile network market is led by Orange, which has a 37.8% market share.
Following closely behind is SFR with 29.9%, Bouygues Telecom claiming 15.5%, and other network taking the remaining 16.8%.
View the full carrier billing market special here.