Greenlight Report on September Dating Searches

Online Dating

A report into September’s online dating-related searches has been released by Greenlight.

Greenlight are an SEO and PPC agency who analysed which websites, advertisers and brands were most visible in the Google UK Natural Search and Paid Media listings, when consumers made online dating-related searches.

September saw 871,560 searches on Google UK that were related to online dating.

This number is up from 682,200 in June, when Greenlight did their last report into the industry.

Of the overall searches, was the most visible brand, with 46%. were second, with 45%. 

See the top 20 most visible sites below:


The most visible advertiser was with 56%, second with 48%.

Greenlight broke down these overall results and analysed them within four groups: generic, age, location and culture and preference.


Generic terms accounted for 628,370 of the 871,560 online dating-related searches.

In September, the keyword “dating sites” was searched 90,500 times – 14% of all queries. came out top in this category – with a 60% share of voice. were second with 56%.


60,280 age-related searches were made in September.

Of these searches, 45% were for “mature dating”, which was queried 27,100 times. was the most visible site with 52%. was the most visible advertiser in this subsection.

Culture and preference

Of the 118,620 culture and preference-related searches, “polish dating” was queried 33,100 times – accounting for 28% of all searches. was the most visible site in this category – with 38%. came second with 31%. 

Again, were most visible advertiser, with a 45% voice.


64,290 location-related searches were made in September – with “speed dating london” the most popular search term, accounting for 13% of all searches. was the most visible website, and the most visible advertiser with 54%.

Top advertisers

Of the overall results, was most visible in the Natural Search Listings, with 46%. came out top of the Paid Media advertisers, most visible with 51%.

But was ranked top of Greenlight’s Integrated Search league table – measured on combining Natural Search and Paid Media listings.

See the Integrated Search league table top 20 below:

Screen Shot 2013-10-29 at 13.02.09

Social Media

Plenty of Fish were most popular on YouTube, with over 2m views on their page.

Zoosk had 12.9m likes on their Facebook page achieved a Klout score of 79.

To read the full report, go here.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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