Gleeden, an extramarital connections app similar to Ashley Madison, launched in India last year. 280,000 users have reportedly signed up for it since.
Gleeden caters to women who are looking for an extra-marital affair. Indian news site Mid-Day spoke with Solene Paillet, a spokesperson from Gleeden, to find out more about the app.
Paillet explains that Gleeden is now available in every country in the world.
She told Mid-Day: “Indian users who are signing up have been married for several years and most of them don’t feel happy about their relationship anymore. They feel the need to blossom outside their relationship or their family sphere. Gleeden is a way for them to make new encounters in complete transparency and anonymity to find happiness outside their marriage.”
Paillet also answers the question of whether the website will change the Indian society in any way. She claims that it won’t, and that the main aim is to raise a debate and overcome the taboo of open relationships today.
She adds that the brand is not looking to promote adultery in any way, and is only a service which allows married people to connect and interact in privacy.
Paillet spoke about the various services that Gleeden offers: “Members can meet, chat and interact with other members to find whatever they may be looking for. They have the ability to reveal their marital status in complete transparency. Security, discretion and anonymity are the key words. To deliver its services to its members, Gleeden has a website (desktop and mobile version) and of course, an app.”
Gleeden is also apparently moderating its members throughout the duration of their use of the service. Fake, provocative or indecent photos and texts are “automatically refused,” Paillet claims.
Users can also be completely banned from the site if they do not comply or respect the regulations. Users also have the option to report any abuse.
When asked about her expectations from the Indian market, Paillet said: “Gleeden is the leader for extramarital dating in Europe and prominent worldwide with more than 4 million members inclusive of 2.8 lakh [280,000] Indian users. We are expecting Gleeden to be as successful in India as it is everywhere else in the world. Our goal is to get very good brand awareness, being the extramarital expert for Indian media and become the unique player on this market in the country.”
Read the full interview here.