Global platform Badoo has announced the launch of its live video chat feature.
This is in the hope to give its users the chance to speak to matches face-to-face, even before agreeing to go on a first date.
Badoo is claiming to be the first dating app to add a live video feature. There is concern inappropriate behaviour could put off users.
The pressure of breaking the ice by a video chat feature was also another risk users thought, as it is ‘full on’ and users have more pressure to impress their match this way.
Other dating apps, including Zoosk, have been playing around with video but this has been in a similar style to the Snapchat Stories format.
The new feature will apparently be switched on only once both parties have matched and exchanged at least one message each.
The company also spoke about the inappropriate content risk: “If a user is not what you expected, you can easily block or report that person so they will no longer be able to contact you again.”
Users have to tap the icon in the top right corner of the chat with a match they’ve messaged, and wait for the call to be accepted.
Badoo also believes that video chats can help to solve the problem for online daters of knowing whether there is any chemistry with a match before meeting them, which saves time.
The platform has also said that live video can help enhance dating app safety, enabling users to see whether a stranger seems trustworthy before risking a meet up with the person. It will also help to sort out fake profiles and catfishing.
They added: “It’s a safe way to have clarity on exactly who you’re talking to.”
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