German football club Borussia Dortmund has chosen to announce its new signing using a ‘dating app’.
Spanish striker Paco Alcácer joined Dortmund on a season-long loan from Barcelona. He was unveiled to fans on Twitter, after apparently ‘matching’ with Dortmund’s sporting director, Michael Zorc.
The 30-second video was posted online, and opens with Zorc swiping through his phone on a fake dating app. He pauses on a picture of Alcácer and decides to ‘like’ him.
It then cuts to the Spaniard who is also swiping through his phone. He chooses to ‘like’ a profile with a picture of Dortmund’s badge.
The words “It’s a transfer” appear on his screen in a similar style to Tinder’s “It’s a match” page.
The video concludes with the two men shaking hands and posing for pictures, with Alcácer already in a yellow Dortmund shirt.
Football clubs have been coming up with several creative ways to reveal new transfer signings to fans.
In the past, Aston Villa announced John Terry with a parody WhatsApp group chat, and Yeovil Town used SnapChat’s SnapMaps to make a video after the signing of Jake Gray.
Further, dating apps are slowly becoming more involved with professional sports. Earlier this year, Tinder partnered with Manchester City and New York City FC. Bumble has also signed a patch deal with basketball team the LA Clippers.
Watch the full Borussia Dortmund announcement video here.