If you need any sign that social discovery is a growing market, look no further than the release of Bumble BFF. Bumble has for seven years offered a friend finding aspect to its relationship finding app. But this week, the brand has launched an app that is fully dedicated to friend finding.
After some tests in the UK and Asian markets, Bumble BFF is now available in Australia, Canada, Ireland, New Zealand, the Philippines, the United Kingdom, and the United States with more regions to come.. Users can make totally new accounts of course, but existing accounts can also be transferred over to the new app. One of the newest features that separates the app from the dating counterpart, is the ability to expand chats and include multiple people and matches in a conversation.
Probably the biggest advantage to users of the separation of Bumble BFF from the main apps is for those in relationships. It’s just a slightly awkward conversation to try and explain to a partner why you have Bumble on your phone, no matter how innocent. Separating the app is great to avoid that confusion, but just even on the app itself. It provides clarity, you know exactly what the people you are matching with are looking for too. The app operates much like the dating app, with profiles that include a mix of bios, interest and photos. Bumble uses your interests to help find BFF matches in fact.
Bumble CEO Whitney Wolfe Herd said:
“No matter your life stage – whether it’s moving off to college, looking for a travel partner or becoming a new mom – Bumble For Friends creates a fun way to connect with people while helping solve the extremely important issue of loneliness.”
Seven years after Bumble BFF launched the app, the landscape has changed, and people are much more comfortable making friends online and using that technology for such endeavours. You can download Bumble BFF on Apple stores and Google play today and try it for yourself.