Bumble is expecting a total of three million new users to sign up to the app during its busiest time of year.
The period, known as ‘Online Dating Season’, stretches from Thanksgiving until ‘Dating Sunday’, the first Sunday of the new year, recognised as the peak day for online dating.
The spike comes as a result of singles spending significant amounts of time with their family over the holidays and likely being questioned as to why they don’t have a serious partner. They then treat the new year as a fresh start and use dating products to find a relationship before Valentine’s Day.
The women-first social networking app is predicting an increase of over 30% in new users, 15% more user activity and more than 20 million messages sent on ‘Dating Sunday’.
Vice President of Strategy Priti Joshi said in a statement: “‘Online dating season’ has become a very significant period of time in the online dating world and we’re expecting record growth as a result.
She also shared a few pieces of advice to help users make the most out of the busy spell, such as using more than three photos or adding a Bumble badge to their profile to increase the chances of a match.
Last week, Zoosk released its predictions for ‘Dating Sunday’, in which it estimated that 1.5 million messages will be sent and the busiest time will come at 9:30pm.
Visit the Bumble website here.