Bumble has committed to contributing an undisclosed amount to India’s COVID-19 relief fund as the country faces a deadly second wave.
The B.1.167 variant was identified as being more transmissible, causing over 400,000 new cases and over 4,000 deaths in the country every day. The dating and social company is encouraging the community to stay at home and only conduct virtual dates at this time.
Founder and CEO Whitney Wolfe Herd also issued her own statement on Twitter saying: “My heart goes out to everyone in India affected by the devastating second wave of COVID-19.
“Bumble is donating to UNICEF to support urgent relief efforts in India, provide medical supplies, and help spread crucial information on safety protocols. Our thoughts are with you all.”
A number of local media and entertainment companies have offered support in their own ways, whether that’s financial donations or purchasing vital medical equipment. Media conglomerate ‘Star India’ and film production company ‘Yash Raj Films’ are among the organisations to make significant contributions.
In September, Bumble launched a new podcast series for its Indian audience titled ‘Is Romance Dead?’. The show investigated what role love plays in people’s lives, especially during the time of a pandemic, by speaking to a range of celebrities and personalities.
Last week, the company posted a cautious outlook for the rest of the year as it is currently unsure about how dating habits will change after social distancing measures get removed.
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