Bumble has announced a collaboration with Calm, one of the leading sleep and meditation apps, which sees the two brands release a series of content sessions to help singles along every step of the dating journey.
The partnership is currently active in the US, UK, Canada and Australia, and will run until Monday, 26th October.
It comes at a time of great uncertainty and Bumble realised that singles now need all the help that they can get to foster healthy relationships. The sessions are led by a variety of personalities including life coach Christine Hassler, actress Damona Hoffman and Olympian Jason Rogers.
Tamara Levitt, the Head of Mindfulness at Calm, explained in a statement: “When we bring mindfulness into our relationships, we bring openness and compassion to our conversations. We’re better able to recognize our own relational patterns, and communicate more effectively, which sets us up to create the deep, authentic relationships we so desire.”
Bumble users can swipe right on a branded profile card which will direct them to download Calm. From there, they can sign up for a seven-day free trial and also receive a 40% discount on an annual subscription.
The dating and social app surveyed users and conducted focus groups to find out more about their mental health and dating lives during the pandemic.
70% of respondents said that the events of 2020 have brought about significant changes to the way they date, including all of the new processes and restrictions that they have to navigate.
Furthermore, almost a quarter of people on Bumble are single after ending a relationship during lockdown. This is largely due to difficulties that they faced after not being able to see their partner, but women in particular also found new courage to end a relationship that they already knew wasn’t working.
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